Brand Squad Training
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Start Your Own University Brand Marketing Agency

Start Your Own University Brand Marketing AgencyStart Your Own University Brand Marketing AgencyStart Your Own University Brand Marketing Agency

Support name image & likeness with your own brand marketing agency

Learn more

Start Your Own University Brand Marketing Agency

Start Your Own University Brand Marketing AgencyStart Your Own University Brand Marketing AgencyStart Your Own University Brand Marketing Agency

Support name image & likeness with your own brand marketing agency

Learn more

What Is The Brand Squad®?

The Brand Squad® is a group of students who are trained and certified to assist student athletes with their name image & likeness (NIL) efforts. Each Brand Squad member is matched with student-athletes to help them generate deal opportunities, create content and activate deals, assist with social media, and work on ideas to monetize their NIL. 

University Brand Squad Meeting at Oklahoma State University

University Brand Squad Meeting at Oklahoma State University

Brand Squad is Changing the Lives of Students

Mackenzie Janish, former President of Brand Marketing Agency

Our Story

The Oklahoma State Brand Squad has changed Mackenzie Janish’s life. As President of the student-led organization she is doing her part to change the lives of OSU student athlete . Janish leads the Brand Squad’s name image & likeness (NIL) efforts.

Start A Brand Squad® At Your University

Get Brand Squad Trained

Student athletes

Gain insights, best practices, and a complete turnkey consulting option to start a brand marketing agency at your university. A Brand Squad is proven to help actively support the success of your student athletes off the field and beyond while engaging professors, students and the university community.

Experiential Learning

Autograph signing hosted by brand marketing agency

Students have a unique opportunity to actively learn sports marketing, personal branding, influencer marketing and content development strategies through a brand marketing agency that assists student athlete  with their name image & likeness (NIL). A real WIN WIN!

NIL Personal Brand Courseware

NIL Personal Brand Courseware

NIL courseware and textbook by Maribeth Kuzmeski

This first-in-its-class courseware helps your student athletes and all students command attention from businesses, organizations, and fans by flexing their influence, telling impactful stories, and targeting the right audiences.

Headline News for The Brand Squad!

The NCAA's First Brand Builders: OSU Brand Squad Breaks New Ground in NIL

Brand Builders - leadership members of The Brand Squad
Read the Article

The Brand Squad is is unprecedented across the country. Students helping Student-Athletes for NIL

Name Image & Likeness at Oklahoma State University
Read the Article

The Brand Squad's Take on NIL

The Brand Squad's Take on NIL

Watch the video

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